The Power of a Blueprint… How Having a Strategic Plan has Proven to the be the Key to My Success

ICOR Blog & News,

By Jason Roberts

“The path to success is to take massive, determined action.”

Anthony Robbins, Author and Life Coach

These words have been proven true for me time and time again. Why would I reinvent the wheel when someone has already worked out the tweaks for me? I can prove to be a more profitable and successful business owner by following those before me who are more successful.

Most of us get into real estate because we are inherent entrepreneurs. We have grand ideas and want to only answer to ourselves. That can be a blessing and a curse. Because we are dreamers we can be easily overwhelmed by shiny objects and can get lost in all the options. What we need is a proven plan to ensure our success.


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Ever since I was little I knew that I wanted to be an entrepreneur. Of course I didn’t know that was the word for it back then, I just knew that I enjoyed coming up with ideas and “bossing” the other kids around. LOL I enjoyed being a leader and someone others looked up to. As I got older and I matured I started dabbling in small businesses. At the time, I wasn’t sure what I wanted to do but I knew I didn’t want to work for someone else the rest of my life. Just out of high school I took a job at a collection agency and quickly rose up in the ranks, but it wasn’t enough for me. One day I walked in and saw the ocean of cubes and realized I didn’t want to be just another replaceable cog in the wheel. That old feeling of wanting to branch out, do my own thing started to take over, so one day, I walked into my boss’s office and told him I quit. I was 21 one years old without any job prospect. I went home that night and after talking to a buddy of mine who was a mortgage broker and was rolling in dough, decided I could do that! One problem, I knew absolutely nothing about the mortgage industry. I mean I didn’t even own a house!!! So I did the only thing I knew to do. I started researching who the best in the best in the industry was and I found a book that offered me a “blueprint” on how to run a mortgage company. When it said I need to get a fax line, I did. When it said I need to start hiring processors, I did. When it said you need to make connections with local realtors, I did. I followed every step in that book from start to finish and turned a company that started on a folding table in my spare bedroom into a company grossing millions of dollars a year with over 50 employees. Just by following a blueprint.

Well we all know the story, 2007 comes and the mortgage crisis hits and being the type of person I am, I try to make it work. I kept at it for 3 years, trying to save my employees livelihoods, bleeding money every month until there wasn’t anything more to bleed. I hit rock bottom; lost my house, my cars, my company and had to file Chapter 7 bankruptcy. Suddenly I was back to that 21-year-old kid again with lots of ideas but no job prospects. This time I was smarter though. I knew that all I needed to do to get back on my feet was to find a great “Blueprint” I mean if it had worked once before, why wouldn’t it work again?

So in October or 2010, the same month my chapter 7 bankruptcy was discharged, I decided to start over again. I knew I wanted to do something in real estate, so I started researching who was the best of the best out there. I wanted to learn from the best and follow their plan, step by step as I knew that their way WORKED! I found a fabulous mentor and signed up for his course and coaching. One problem, I didn’t have any money, but I did have 30 days to make my first payment. I took the leap of faith and dove in knowing that I had 30 days to make something happen, so I better make it count.

By the end of 2011 I had flipped over 100 homes, making just shy of $3.6 million dollars all from following a plan. It was just like before, if my coach said send this letter out the first day, I did, if he said pull your data from here, I did. If he had said, you need to dye your hair pink and wear a tutu, I would have because he had already figured out what was working and I didn’t need to! I had found someone that had gone through and figured out what was working and what wasn’t, so I didn’t have to. All I did was follow the steps and was able to go from nothing to something incredible. That is the power of a blueprint.